About

Bud Weidenthal was a reporter, columnist and assistant City Editor for The Cleveland Press from 1950 to 1981.
He served as Vice President of Cuyahoga Community College until 1989, and editor of the Urban Report from 1990 until 2005.
Bud passed away in 2022.
Showing posts with label memories. Show all posts
Showing posts with label memories. Show all posts

10.11.2018

The Merry-Go-Round (As told to Dr. Freud)


Doc, you probably don't remember when Euclid Beach closed in the fall of '69. It was an amusement park loved by kids and grown-ups alike. Something like that marvelous park you had in Grinzing, with that great ferris wheel. Remember that movie "The Third Man"? It was filmed there.
One of my favorite rides at Euclid Beach was called the American Racing
Derby, a very fast merry-go-round. The horses really raced each other.
We loved it, but as I recall, when it stopped we all came out a little dizzy.
Which takes me to my story.
Leading the Public Affairs team at Tri-C was like that merry-go-round.
You have great fun, Doc, going round and round, but it also had its ups and
downs. Looking back I would say there were more ups than downs. But when the music stopped, it was a real downer.
Some of the most inspiring moments for me were our Monday staff
meetings. The team loved them. Each member had an opportunity to describe their project; be it a celebration, a fund raising campaign, the catalog, television advertising, what have you.

It was an amazing group, including Sandy and Leslie, who I found deep in the bowels of the Tri-C Metro Campus. I had known Sandy from her winning reputation as journalism instructor. Leslie was like her unindentical twin. We found Marcia, of all places, at Mt. Sinai Hospital. I knew she was right for the team when she withstood a withering cross-examination by Ellison in his office.
"We got a gem!" I told Sandy.
Joyce was already on board as fundraiser and levy expert, and her expertise was invaluable. Audrey was rock solid as our administrative assistant, bringing order out of chaos, and Dolores and Joanne were assigned to cover our outposts at the Western and Eastern campuses.
It may sound corny, but we, and others not mentioned, almost instinctively made beautiful music together, and I saw myself as sort of a concert master. Our work brought us great rewards, even at the top, where President Ellison loved parties, making speeches, and raising money touting tax levies. We did that all with great creativity and teamwork. 
We won fifty-two national awards for excellence in nine years, including the national award for best education marketing and public relations project of the year from CASE. (The Council for the Advancement and Support of Education) With the help of the $500 prize, I took members of the team to San Diego to be on hand for the awards ceremony.
Teamwork. Here's one for the books. When the U.S Maritime Academy approached the college for a partnership, Ellison asked us to get the word out. It was a creative challenge. Somehow we thought of one of those huge ore ships that docked on the Cuyahoga. Why not, we asked one another.
“I know the PR guy at the Mather Steamship,” sandy said. And we
were off and running.
At the next staff meeting we mentioned this far out idea. Leslie immediately said, “I'll do the party on the dock.”
“I'll get the NCJW to manage the hosting and the food,” said Joyce. Audrey, bless her heart reminded us that this might cost considerable money. “We'll get it from Ellison,” I promised.
And so the bizarre encounter with the flats, a huge ore carrier, police boats, and balking labor unions, fell into place. It wasn't easy but it worked. Except it turned out to be a freezing day with snow coming in off the lake. A highlight was the dedication of the tech center, where ground was broken by a robot.
I must tip my hat to that team, who still gather annually for a reunion these last 26 years. Love those folks. Geniuses all.
But the downside was grim. The boss had a giant electric temper that belied his sweet smile and gentleness. He would fire people on the spot for being late to a meeting, and the hire them back. He literally got into a fist fight in his office with the superintendent of the Cleveland schools, which we managed to cover up. When someone tipped off the Plain Dealer, they sent a reporter. The operative answer was "what fight"? (today they would say what collusion?) And not a word saw the light of day in the paper.

When Ellison and the president of CSU, had a disagreement in a meeting at CSU, he stripped off his suit coat and his glasses and went after President Waetjen, a one time college football player, he responded in kind. It took the entire group at the meeting to pull them apart. Again, the word was "what fight?" and nobody leaked. Nobody. I thought myself, "A hell of a story.”
I must say, Ellison was a master at playing the good guy. And he truly believed believed that I was doing my job of polishing his image and the image of the college.
That was, until an unpleasant young reporter from the Plain Dealer, don't recall her name, Doctor, started asking some hard questions in a meeting I attended. I could see Ellison’s his face turning red.

“Are you investigating me?” he snarled. “Get out of my office. I don't ever want to see you again!”
He lunged at her as she left. I was stunned. I knew this woman. She was the kind who would do anything for a story; anything to destroy someone's image.

I met with her the next day and got the gist of her story. Ellison had hired the former President of the University of the District of Columbia to come to work at Tri-C full time with a lofty salary, for a special urban studies project. What had been leaked to the PD was that the new hire had been fired in DC, and then charged by a grand jury for stealing valuable property from the president's house. (Also and he came without a job description or a signed application.)
There was no way I could stop the publishing of the story the next morning. Ellison raged.

I did all I could to diminish the flames. The personnel office produced an after-the-fact signed job application and job description, not really kosher, to soften the blow. I arranged a meeting between Ellision and Tom Vail, the publisher and editor of the Plain Dealer. We went to Vail's office. I tried to calm Ellison down by talking about my experiences in WW II with General Patton, telling him how scared I was, but how I pulled myself together and survived. (At that moment I wished I was back in Germany instead of in this hot seat in Cleveland.) But my guy calmed down and walked into Vail's office, sweet as a pussy cat. After a number of exchanges, Vail attempted to assure him that the Plain Dealer has been leading the fight for racial equality. Vail promised to look into the matter of this young reporter. Ellison seemed satisfied and thought he had seen the last of the reporter, but of course he was wrong.
I saw danger down the road.

The next morning at the top of the editorial page was a sizeable editorial: "Seeing Red About Green.” (Green was the DC guy's name.) The boss went into a rage again. It was a fairly mild editorial in my mind, but there was no way of calming the boss.
“Racist bastards!,” he howled.

Dr. Green was a reasonable guy and things settled down when the Grand Jury in Washington found him not guilty on all six counts. This soft spoken academic had gotten himself embroiled in ugly DC politics, and had paid the price. But he survived.

But the PD wasn't through. One more scandal brought us very close to a parting of the ways. It involved the president of the Eastern Campus. She was a bit arrogant and not liked by much the faculty. One day word came downtown that she was in a brawl with the faculty over her thoughtless and stupid habit of parking her Mercedes in a garage built for ambulances and vans dropping off handicapped students. As news guy I saw this as a potential disaster, and I told Ellison at a meeting in his office on a Saturday, that it would probably appear on page one the next morning.

“What should we do? What should we say?”
Don't do anything,” Ellison said, as we walked out.
"It will give her some humility".
“Yes sir,” I said, and left.
“This is it,” I said to myself.
I called the Eastern Campus pres. at her Gold Coast home in Lakewood, and told her not to say anything to reporters. I learned later that she had spilled the beans herself, calling the Tri-C faculty "a bunch of children."

The next morning, there it was across the bottom of page one: A photo of her and the Mercedes in the handicapped garage. And a side story about a disabled young student in a wheel chair, describing how they had to push him through the snow to get into the building from his parent's van.
It was awful. But I did nothing.
What she did was indefensible. I knew that after nine mostly rewarding years my time was about up. And I was the fall guy.

Or was I?
Tell you next time.

8.15.2018

Muckraker No More


After an agonizing weekend of uncertainty, I felt like a drug addict who had decided to flush all the pain pills down the toilet, but at the last minute couldn’t do it. I didn’t realize how addicted I was to being a news guy, and when I got up Monday morning I decided to go back to The Press. I couldn’t shake the habit, much as the sensible side of my brain told me that I was making a mistake, to say nothing of what my lovely wife Grace was telling me.
I had no sincere solid, sensible reason for what I was doing. There must be a name for that, Doc. So I jumped into my Maxima and headed down Chester, rather than Carnegie as I had planned, and arrived at The Press at the usual hour, my brain feeling relieved.
That’s how it felt. I can’t tell you why. That familiar and welcoming building at Ninth and Lakeside, the roar of presses downstairs, the clatter of typewriters. The familiar faces of friends and colleagues. My home away from home?
But when I walked into the city room some of the guys looked at me funny.
”I hear you’ve got a new job!”
”You‘re so damn lucky.”
“It’s pretty grim around here. People are trying to get out any way they can”.
Suddenly the room sort of darkened. I didn’t recognize the faces of the guys in the front office. It was home no more, to coin a phrase. Then rational thinking took over. I grabbed some stuff from the piles on my desk and headed out.
I was a muckraker no more and it felt OK. Suddenly my brain felt comfortable about my venture into a very new and uncertain world. Was all that mental chaos necessary, Dr. Freud? Do you have a theory, Doc? Separation syndrome? The good doctor winked at me as if he thought I was on the right track.

I slept well that night for the first time in weeks, got up at the usual time, showered, dressed in shirt, tie, and jacket, and had my usual breakfast. I kissed my wife Grace goodbye, as we agreed we loved each other with more intensity than the classic telephone “luv ya”.
I headed out the door with a new Land’s End brief case, got in the Maxima and headed for Carnegie and Ontario. I arrived at the new district headquarters of Tri-C where I discovered I had a parking space reserved for me in the “executive” cabinet space.
Whoa, I like that executive stuff! Never been an executive. How should I act? Have the secretaries call me “Sir”? Bring me my morning tea? It was the beginning of a new era of my life, a milestone one, I hoped. I felt good about this place. But it got better. My office was next to the president’s. It was off a bright cheerful lobby where three secretaries greeted me.  

“Good morning, Mr. Weidenthal.”
“Call me Bud,” I replied with great humility.
I had never had a secretary before. I had never had a private office before. And it had a window! (No matter that I overlooked the parking lot. I could keep an eye in my car.)
President Ellison was something else again.
Nolen Ellison was born to an African American father and a Native American mother, in a disadvantaged area of Kansas City, Kansas. He was in junior high when the US Supreme Court was deciding the landmark Brown v. The Topeka Kansas Board of Education case on school desegregation. The high court found the Topeka board guilty and declared that “Separate is not equal in the nation’s schools.” A year later he was enrolled with a handful of blacks in a mostly white high school under court order. He excelled in almost everything, except being comfortable with his schoolmates. No love lost, it could be said.
Upon graduating he was recruited by the University of Kansas in nearby Lawrence, where he again excelled in almost everything, and played basketball on the University’s championship Jayhawks team with Oscar Robertson. He was drafted by The Baltimore Bullets, an NBA team, but decided on pursuing a career in education instead. He earned his masters and doctorate degrees at the University of Texas at Austin, and by the time he was thirty became the youngest college president in the nation at Seattle Community College.
When Ellison was 32 he was invited to come to Cleveland to head the growing network of campuses that was Cuyahoga Community College, aka Tri-C.
He was a big handsome guy, smart and articulate. He had the preacher’s touch and could really turn it on. Even the folks in Brecksville loved him, which paid off big time in the long run.
I knew most of this stuff before I took the job. I had written a background story about him for the Press when he was hired, so I was prepared for almost anything. I wasn’t really surprised at what happened on my first day at my first meeting with him in his office.
He greeted me with a bear hug and a huge smile.
“Great to have you aboard! ” 
He smiled, and then in an instant he turned grim and serious.
“Bud, you gotta help me with John Koral,” he said looking me directly in the eye.
“He doesn’t understand what I’m trying to do. He doesn’t get my vision.”
I agreed to talk with Koral, (the then Tri-C Western Campus President) who I knew from my earlier encounters with the college. But first I had to figure out Ellison’s vision myself. That was not going to be easy.
I told Ellison that I would prepare a one page bulletin each morning outlining the events of that day, as well as some personal background on some of the board members whom I knew rather well. It would give him a head start on the day with an insider’s view.  
As I was leaving the room he said, “Bud, do you know Louis Stokes? How about George Forbes? Louis is a great guy and a good friend of the college, but I wouldn’t trust George Forbes.”
The president looked happy as he waved goodbye, and I knew I had made it. I sensed it was going to be a rocky road ahead, but I was on the inside lane.

7.30.2018

My Life As a Muckracker As told to Dr. Freud (part seven)

Funny, Doc., how life goes on even in the worst of times. Like the 60’s, for example. I know, people listened to the news and read their papers, thank goodness! But for our generation who had emerged from the war, we looked ahead to a family, a home, ordinary stuff. Maybe we were in denial. 

DENIAL. Good word, Doc?
The Goff Estate, Bratenahl
For me, getting ahead in my chosen profession and getting married were my priorities, and of course, building a family. I rented a very nice three bedroom cottage on an estate on the shores of Lake Erie in Bratenahl. Our home was the gardener’s cottage of the Goff Estate on nine acres, with a beach and a barbeque.

Frederick Goff had been the president of Cleveland Trust, Mayor of Glenville, and helped to establish the Cleveland Foundation. When he and his wife died, it was directed that his estate be torn down, and the property sold. We lasted about six months in that little slice of paradise. We loved to show it off to baffled out of town friends and relatives. We tried to sell them on the idea that this was typical Cleveland living. It may have worked.

By 1960 it was clear that my wife Grace, was physically unable to bear children. After consulting some top docs in town we decided to adopt. We had purchased a lovely little 1917 house on Coleridge Rd. in Cleveland Heights. It was a wonderful tree lined street of older homes, that began at Lee Rd. and ended at Coventry at St. Paul’s Episcopal Church.
We went through the adoption process, applying to the Jewish Children’s Bureau. After we passed through the interview questions I met with the director.   

“I think we have the perfect child for you!” he whispered.
And he was right!  But “perfect” was an understatement. The moment we met, we stared into each other's eyes and knew we were soul mates. Our little girl, Susan. Our gift for the sixties.
We still joke today that she was so perfect, she could change her own diaper. If there was ever a poster child for the perfect adoption, Susan was it.

A moment or two about my professional life, Doc. After all, I had to make enough money to send Susan to best the journalism school. I fantasized her as the first female editor of the New York Times. I, of course, was well ahead of my time.

One of the joys of being a journalist in the prime moments of life, Doctor, is that you not only learn about history, but you live it, observe it up close, and write about it as best you can, without malice to one side or the other. It wasn’t easy to do that in those turbulent times.
Image result for royal typewriter hands
We were expected to be impartial observers, and to the extent that my restraint allowed me, I kept the faith. That, in my mind, is journalism. In the midst of a war and later the nation and a world in turmoil, I think about that sometimes when I watch FOX or NBC news on TV today.

It was a turn-on, and almost every day was a new adventure. I was often in the right place at the right time. After I was married, I begged off the 5 a.m. shift at the Press, and turned my focus to covering education, cultural development and University Circle, Cleveland’s cultural hub.

Cleveland’s schools, colleges and universities were exploding, so to speak, both figuratively and literally. I had hit the news jackpot. 
The Supreme Court ruling in Brown vs. Board of Education (separate but equal is not equal) had set the stage for upheaval in urban education, first in the south, and then in Boston, and inevitably in Cleveland. The result was a five-year battle in federal court over what the Supreme Court language really meant, and what was going on in Cleveland. The school board, with them attorneys from Squire Sanders fought it every inch of the way, arguing that Cleveland had not intentionally segregated its schools. 
Eventually Federal Judge Frank Battisti, a really tough guy who I never quite figured out, ruled in favor of the NAACP’s claim that Cleveland had violated the edict of the court.
I had researched and prepared a series of articles attempting to explain as simply as I could, how and why the judge could order cross town bussing of thousands of students as a remedy, In hopes that it might calm the reaction. Much understandable frustration followed, but not the brutal battles that were waged in Boston where another judge, had rendered the same remedy. It was done peacefully and perhaps with some positive results. A plus for The Press.
The rape and murder of a Louise Winbigler near Wade Park Lagoon as she walked to Cleveland Orchestra chorus practice, set the stage for enormous change and the creation University Circle Inc. I was on the beat, and the Press led the way in calling for change in that scattered, disconnected array of cultural, musical, and educational organizations. Change that included creating a separate police force, improved lighting, and a plan that would make sense without destroying the surrounding residential areas.       
When students at the Sorbonne University erupted in revolt, in Paris in 1968 I was there. That’s a chapter in itself, Doc. Perhaps I will save for later. I think we are running out of time.
Forgot to mention my coverage of the killings of Kent State students by the National Guard..…the bizarre incidents at Case Western Reserve University, including head bashing on campus by Mayor Stokes’ mounted police. The bombing by student radicals of the Rodin Statue, The Thinker, in front of the art museum, the heavy guns mounted on top of the museum to prevent further incidents, the machine guns mounted on the railroad bridge at the entrance to Little Italy during the Hough and Glenville riots…
Oh yes, there was a war in Vietnam, and Richard Nixon was president.

It was a busy time, Doc. 


Hope you got it all down in your notes.
See ya next week, okay?

7.25.2018

My Life As a Muckracker As told to Dr. Freud (part six)


I want to talk about life in the 60’s, Doc. 
It was a very tough time for the country. It was a kind of hell for many Americans, and yet life went on. For me it was a mixed bag. There must be a part of our brain that helps survive times like this.
The good doctor nodded but said nothing.
The very real threat of a nuclear war over Cuba with Russia. (Or “Cuber” as President Kennedy pronounced it.) We came very close. And a few months later he was dead. Some say because of how he dealt with Cuba. Several years later his brother Robert, a candidate for president hoping to continue his brother’s legacy, was murdered in a California hotel. Killed allegedly because of his support of Israel.
The racial uprising in the South, the March on Washington, the assassination in Nashville of Martin Luther King after his great speech in Washington. The riots in the core many of our cities, including Cleveland, that many of us really didn’t really understand. Why would anybody want to burn down their own neighborhoods, Doc? Never quite figured that out.
All punctuated, as the decade closed, with the National Guard killing four protestors on the Kent State campus, marking the end of the riots that flared on campuses across the country.
We lived it, Doc. We lived history, each in our own way. A love affair in New York City, and then three years later, the arrival of our wonderful daughter. For me the 60’s was the best of times, and the worst of times. Yes I was a still a newlywed at the turn of the decade. 



You don’t mind, Doctor, if a go back a couple of years to 1957?
You might find it interesting.
Grace and I were married in a small hotel on Park Ave. We had a wonderful quartet for dancing. Grace’s parents did all the right things, although it must have cost them an arm and a leg. Her mom was a school teacher, her dad, a pharmacist. It was important to them to impress my friends and relatives, and I believe they succeeded, although they may have spent their life savings on the betrothal of their only daughter.
We spent our first night at the Plaza Hotel, a big deal for a working news guy from Cleveland. Didn’t know quite what to expect, particularly when a bellboy burst into our den of love at one in the morning, without knocking. He was carrying a bottle of champagne and a bouquet of flowers. As you might imagine, the room was in disarray, and we were in the process of getting to know one other a little better.
You of all people should understand how “it” was in those days, in the 1950’s, most people waiting until they got married before they did ‘it,"  right, Doc? 
As I recall, we may still have been in the process of figuring “it” all out when the bellboy burst in. May have been a foreshadowing of things to come…that can affect a marriage, right Doc? It was a really a big deal in those first days right?
Of course that it all changed. Now “it” has a different meaning to the kids. They don’t wait get married to do “it”.
In the morning we boarded a flight from LaGuardia to Ft. Lauderdale for our honeymoon, which I had planned, but not as carefully as I should have.
The winter before, I had stayed at little one story motel right on the ocean beach between Fort Lauderdale and Hollywood, in place called Dania. It was recommended to me by one of my colleagues at the Press. Granted, it was no Hilton, not even a Holiday Inn, but it was less expensive and owned by a lovely Greek family. They had offered to let me use their car for most of the two weeks of our stay. They called it something like Knishes by the Sea. Not the kind of knishes we of the Hebrew persuasion understand, but a Greek word that I didn’t understand. 
We drove there from the airport, and the moment Grace laid eyes on the place I could tell she would trade one night a Hilton, for two weeks at Knishes by the Sea.
What did I know about the tastes of New York girls? As I recall she swallowed hard as we got out the car with our luggage and checked in.  
“Welcome to Kinishish by the Sea,” our hostess said, as she took us to our room.
Two single beds! We were stunned. She quickly pushed the beds together and put a spread over them making look like a double.
”I will give some money back,” said our Greek hostess.
“Mrs. Kinish, don’t you know that we are on our honeymoon? “
“I’ll see what I can do tomorrow.”  
It got worse. A storm had been brewing out in the Atlantic, off Dania beach, as we were getting ready for bed. It was windy. Brilliant lightning lit up the room.
 “Don’t worry Grace, it will pass,” I muttered, as I saw water seeping in under the front door. She had already curled up in bed with the blanket over her head.
I cleared my throat and watched the weather report on the TV. The forecast looked ominous. By the end of the night, nine inches of rain had fallen in Dania, and I had seriously considered evacuating the place.
Needless to say, it was a setback in the adventure into holy matrimony for the Weidenthals, but as promised, Mrs. Kineshes showed up bright and early the next day with a smile on her face.
“I found a bigger room for you. It has a real double bed and a couch to sit on."
The rest of Florida adventure into matrimony went relatively well. Do you think, Doc that our dicey encounters would be meaningful to our future relationship, Doc? Done any research?
By the way, in preparation for this document, I did a Google search trying to find my favorite love palace. There was no Kinishes by the Sea. 
Not in Dania, Ft Lauderdale, not in Hollywood, not anywhere.
Good riddance.
See ya next week Doc. There’s a lot to discuss.               


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