The Merry-Go-Round (As told to Dr. Freud)

Doc, you probably don't remember when Euclid Beach closed in the fall of '69. It was an amusement park loved by kids and grown-ups alike. Something like that marvelous park you had in Grinzing, with that great ferris wheel. Remember that movie "The Third Man"? It was filmed there.

One of my favorite rides at Euclid Beach was called the American Racing

Derby, a very fast merry-go-round. The horses really raced each other.

We loved it, but as I recall, when it stopped we all came out a little dizzy.

Which takes me to my story.

Leading the Public Affairs team at Tri-C was like that merry-go-round.

You have great fun, Doc, going round and round, but it also had its ups and

downs. Looking back I would say there were more ups than downs. But when the music stopped, it was a real downer.

Some of the most inspiring moments for me were our Monday staff

meetings. The team loved them. Each member had an opportunity to describe their project; be it a celebration, a fund raising campaign, the catalog, television advertising, what have you.

It was an amazing group, including Sandy and Leslie, who I found deep in the bowels of the Tri-C Metro Campus. I had known Sandy from her winning reputation as journalism instructor. Leslie was like her unindentical twin. We found Marcia, of all places, at Mt. Sinai Hospital. I knew she was right for the team when she withstood a withering cross-examination by Ellison in his office.
"We got a gem!" I told Sandy.

Joyce was already on board as fundraiser and levy expert, and her expertise was invaluable. Audrey was rock solid as our administrative assistant, bringing order out of chaos, and Dolores and Joanne were assigned to cover our outposts at the Western and Eastern campuses.

It may sound corny, but we, and others not mentioned, almost instinctively made beautiful music together, and I saw myself as sort of a concert master. Our work brought us great rewards, even at the top, where President Ellison loved parties, making speeches, and raising money touting tax levies. We did that all with great creativity and teamwork. 

We won fifty-two national awards for excellence in nine years, including the national award for best education marketing and public relations project of the year from CASE. (The Council for the Advancement and Support of Education) With the help of the $500 prize, I took members of the team to San Diego to be on hand for the awards ceremony.

Teamwork. Here's one for the books. When the U.S Maritime Academy approached the college for a partnership, Ellison asked us to get the word out. It was a creative challenge. Somehow we thought of one of those huge ore ships that docked on the Cuyahoga. Why not, we asked one another.

“I know the PR guy at the Mather Steamship,” sandy said. And we

were off and running.

At the next staff meeting we mentioned this far out idea. Leslie immediately said, “I'll do the party on the dock.”

“I'll get the NCJW to manage the hosting and the food,” said Joyce. Audrey, bless her heart reminded us that this might cost considerable money. “We'll get it from Ellison,” I promised.

And so the bizarre encounter with the flats, a huge ore carrier, police boats, and balking labor unions, fell into place. It wasn't easy but it worked. Except it turned out to be a freezing day with snow coming in off the lake. A highlight was the dedication of the tech center, where ground was broken by a robot.

I must tip my hat to that team, who still gather annually for a reunion these last 26 years. Love those folks. Geniuses all.

But the downside was grim. The boss had a giant electric temper that belied his sweet smile and gentleness. He would fire people on the spot for being late to a meeting, and the hire them back. He literally got into a fist fight in his office with the superintendent of the Cleveland schools, which we managed to cover up. When someone tipped off the Plain Dealer, they sent a reporter. The operative answer was "what fight"? (today they would say what collusion?) And not a word saw the light of day in the paper.

When Ellison and the president of CSU, had a disagreement in a meeting at CSU, he stripped off his suit coat and his glasses and went after President Waetjen, a one time college football player, he responded in kind. It took the entire group at the meeting to pull them apart. Again, the word was "what fight?" and nobody leaked. Nobody. I thought myself, "A hell of a story.”

I must say, Ellison was a master at playing the good guy. And he truly believed believed that I was doing my job of polishing his image and the image of the college.

That was, until an unpleasant young reporter from the Plain Dealer, don't recall her name, Doctor, started asking some hard questions in a meeting I attended. I could see Ellison’s his face turning red.

“Are you investigating me?” he snarled. “Get out of my office. I don't ever want to see you again!”

He lunged at her as she left. I was stunned. I knew this woman. She was the kind who would do anything for a story; anything to destroy someone's image.

I met with her the next day and got the gist of her story. Ellison had hired the former President of the University of the District of Columbia to come to work at Tri-C full time with a lofty salary, for a special urban studies project. What had been leaked to the PD was that the new hire had been fired in DC, and then charged by a grand jury for stealing valuable property from the president's house. (Also and he came without a job description or a signed application.)

There was no way I could stop the publishing of the story the next morning. Ellison raged.

I did all I could to diminish the flames. The personnel office produced an after-the-fact signed job application and job description, not really kosher, to soften the blow. I arranged a meeting between Ellision and Tom Vail, the publisher and editor of the Plain Dealer. We went to Vail's office. I tried to calm Ellison down by talking about my experiences in WW II with General Patton, telling him how scared I was, but how I pulled myself together and survived. (At that moment I wished I was back in Germany instead of in this hot seat in Cleveland.) But my guy calmed down and walked into Vail's office, sweet as a pussy cat. After a number of exchanges, Vail attempted to assure him that the Plain Dealer has been leading the fight for racial equality. Vail promised to look into the matter of this young reporter. Ellison seemed satisfied and thought he had seen the last of the reporter, but of course he was wrong.

I saw danger down the road.

The next morning at the top of the editorial page was a sizeable editorial: "Seeing Red About Green.” (Green was the DC guy's name.) The boss went into a rage again. It was a fairly mild editorial in my mind, but there was no way of calming the boss.

“Racist bastards!,” he howled.

Dr. Green was a reasonable guy and things settled down when the Grand Jury in Washington found him not guilty on all six counts. This soft spoken academic had gotten himself embroiled in ugly DC politics, and had paid the price. But he survived.

But the PD wasn't through. One more scandal brought us very close to a parting of the ways. It involved the president of the Eastern Campus. She was a bit arrogant and not liked by much the faculty. One day word came downtown that she was in a brawl with the faculty over her thoughtless and stupid habit of parking her Mercedes in a garage built for ambulances and vans dropping off handicapped students. As news guy I saw this as a potential disaster, and I told Ellison at a meeting in his office on a Saturday, that it would probably appear on page one the next morning.

“What should we do? What should we say?”

“Don't do anything,” Ellison said, as we walked out.

"It will give her some humility".

“Yes sir,” I said, and left.

“This is it,” I said to myself.

I called the Eastern Campus pres. at her Gold Coast home in Lakewood, and told her not to say anything to reporters. I learned later that she had spilled the beans herself, calling the Tri-C faculty "a bunch of children."

The next morning, there it was across the bottom of page one: A photo of her and the Mercedes in the handicapped garage. And a side story about a disabled young student in a wheel chair, describing how they had to push him through the snow to get into the building from his parent's van.

It was awful. But I did nothing.

What she did was indefensible. I knew that after nine mostly rewarding years my time was about up. And I was the fall guy.

Or was I?

Tell you next time.

Muckraker No More

After an agonizing weekend of uncertainty, I felt like a drug addict who had decided to flush all the pain pills down the toilet, but at the last minute couldn’t do it. I didn’t realize how addicted I was to being a news guy, and when I got up Monday morning I decided to go back to The Press. I couldn’t shake the habit, much as the sensible side of my brain told me that I was making a mistake, to say nothing of what my lovely wife Grace was telling me.

I had no sincere solid, sensible reason for what I was doing. There must be a name for that, Doc. So I jumped into my Maxima and headed down Chester, rather than Carnegie as I had planned, and arrived at The Press at the usual hour, my brain feeling relieved.

That’s how it felt. I can’t tell you why. That familiar and welcoming building at Ninth and Lakeside, the roar of presses downstairs, the clatter of typewriters. The familiar faces of friends and colleagues. My home away from home?

But when I walked into the city room some of the guys looked at me funny.

”I hear you’ve got a new job!”

”You‘re so damn lucky.”

“It’s pretty grim around here. People are trying to get out any way they can”.

Suddenly the room sort of darkened. I didn’t recognize the faces of the guys in the front office. It was home no more, to coin a phrase. Then rational thinking took over. I grabbed some stuff from the piles on my desk and headed out.

I was a muckraker no more and it felt OK. Suddenly my brain felt comfortable about my venture into a very new and uncertain world. Was all that mental chaos necessary, Dr. Freud? Do you have a theory, Doc? Separation syndrome? The good doctor winked at me as if he thought I was on the right track.

I slept well that night for the first time in weeks, got up at the usual time, showered, dressed in shirt, tie, and jacket, and had my usual breakfast. I kissed my wife Grace goodbye, as we agreed we loved each other with more intensity than the classic telephone “luv ya”.

I headed out the door with a new Land’s End brief case, got in the Maxima and headed for Carnegie and Ontario. I arrived at the new district headquarters of Tri-C where I discovered I had a parking space reserved for me in the “executive” cabinet space.

Whoa, I like that executive stuff! Never been an executive. How should I act? Have the secretaries call me “Sir”? Bring me my morning tea? It was the beginning of a new era of my life, a milestone one, I hoped. I felt good about this place. But it got better. My office was next to the president’s. It was off a bright cheerful lobby where three secretaries greeted me.  

“Good morning, Mr. Weidenthal.”
“Call me Bud,” I replied with great humility.

I had never had a secretary before. I had never had a private office before. And it had a window! (No matter that I overlooked the parking lot. I could keep an eye in my car.)

President Ellison was something else again.

Nolen Ellison was born to an African American father and a Native American mother, in a disadvantaged area of Kansas City, Kansas. He was in junior high when the US Supreme Court was deciding the landmark Brown v. The Topeka Kansas Board of Education case on school desegregation. The high court found the Topeka board guilty and declared that “Separate is not equal in the nation’s schools.” A year later he was enrolled with a handful of blacks in a mostly white high school under court order. He excelled in almost everything, except being comfortable with his schoolmates. No love lost, it could be said.

Upon graduating he was recruited by the University of Kansas in nearby Lawrence, where he again excelled in almost everything, and played basketball on the University’s championship Jayhawks team with Oscar Robertson. He was drafted by The Baltimore Bullets, an NBA team, but decided on pursuing a career in education instead. He earned his masters and doctorate degrees at the University of Texas at Austin, and by the time he was thirty became the youngest college president in the nation at Seattle Community College.

When Ellison was 32 he was invited to come to Cleveland to head the growing network of campuses that was Cuyahoga Community College, aka Tri-C.

He was a big handsome guy, smart and articulate. He had the preacher’s touch and could really turn it on. Even the folks in Brecksville loved him, which paid off big time in the long run.

I knew most of this stuff before I took the job. I had written a background story about him for the Press when he was hired, so I was prepared for almost anything. I wasn’t really surprised at what happened on my first day at my first meeting with him in his office.

He greeted me with a bear hug and a huge smile.

“Great to have you aboard! ” 

He smiled, and then in an instant he turned grim and serious.

“Bud, you gotta help me with John Koral,” he said looking me directly in the eye.

“He doesn’t understand what I’m trying to do. He doesn’t get my vision.”

I agreed to talk with Koral, (the then Tri-C Western Campus President) who I knew from my earlier encounters with the college. But first I had to figure out Ellison’s vision myself. That was not going to be easy.

I told Ellison that I would prepare a one page bulletin each morning outlining the events of that day, as well as some personal background on some of the board members whom I knew rather well. It would give him a head start on the day with an insider’s view.  

As I was leaving the room he said, “Bud, do you know Louis Stokes? How about George Forbes? Louis is a great guy and a good friend of the college, but I wouldn’t trust George Forbes.”

The president looked happy as he waved goodbye, and I knew I had made it. I sensed it was going to be a rocky road ahead, but I was on the inside lane.

To Whom It May Concern:

On This Special Day, Thank You.

For depositing me on this planet, kicking, screaming and hanging on to my sister’s big toe for dear life….

And choosing the United States of America endowed precious gift of human freedom, unrivaled in world history. Smack in the middle of the Roaring Twenties. Between the War to End all Wars, and the war of the greatest generation.

For permitting me to live in remarkable times. To have shared for a brief moment the sights and sounds of Flappers, Fitzgerald, Cole Porter, and Dancing in the Dark, silent movies, dance marathons, Al Jolson and Maurice Chevalier.

For endowing us with a gutsy, selfless mother who could survive the gruesomely premature death of her husband and our father when were just five and she was still in her thirties.